Joah Santos (born 1975, Philadelphia, Pennsylvania) is an international advertising executive, speaker and professor. He is the current Executive Creative Director of NYLON. Santos became widely known for creating the (Point of View) P.O.V. - Purpose | Originality | Value(TM) strategy, the strategy was first used to create Dove Campaign for Real Beauty which lead to campaigns like Evolution (advertisement), Onslaught (Dove) and Dove Real Beauty Sketches. The campaigns won a number of prestigious awards from within the advertising industry, including several Grand Prix at Cannes Lions International Advertising Festival including the Titanium Grand Prix. The strategy also led to the top 5 places in the top 100 Campaigns of the Century, as rated by AdAge.
Video Joah Santos
Talks and speaking engagements
Joah Santos has delivered a number of well-received and popular conference talks for organizations, based on his vision "Marketing is not about storytelling or telling a story, it is about a brand becoming a story worth telling". Those include:
- Gold in, Gold out for Cannes Lions International Advertising Festival
- Significant for TED talks
Maps Joah Santos
References
External links
- Joah Santos in LinkedIn.
Source of the article : Wikipedia
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